marketing specialist

Additional Information

• Work Term: Permanent
• Work Language: English
• Hours: 37.5 hours per week
• Education: Bachelor's degree
• Experience: 1 year to less than 2 years

Work setting

• Manufacturing or production
• Construction industry

Tasks

• Train and supervise staff
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Respond to enquiries from members of the business community concerning development opportunities
• Ensure compliance to drawings, specifications and building codes
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Co-ordinate project
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Conduct analytical marketing studies
• Evaluate customer service and store environments
• Develop marketing strategies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop portfolio of marketing materials

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• HTML
• MS Office
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Adobe Suite
• Social Media
• WordPress
• Cloud

Area of work experience

• Special events
• Marketing

Area of specialization

• Advertising
• Photography
• Market research
• Communications

Training specialization (creative and performing arts)

• Videography

Work conditions and physical capabilities

• Work under pressure

Personal suitability

• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Ability to multitask
• Analytical
• Creativity

Health benefits

• Dental plan
• Disability benefits
• Health care plan