digital advertising specialist

Additional Information

• Education: No degree, certificate or diploma
• Experience: 2 years to less than 3 years

Work setting

• Business and/or industry

Tasks

• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Plan development projects
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Conduct analytical marketing studies
• Develop marketing strategies
• Conduct online marketing, E-commerce and Website promotions
• Develop portfolio of marketing materials

Supervision

• 1 to 2 people

Certificates, licences, memberships, and courses 

• Bing Ads Accreditation
• Google¿AdWords¿Certification

Computer and technology knowledge

• Microsoft Publisher
• Adobe Dreamweaver
• Adobe Illustrator
• Adobe Photoshop
• HTML editing software
• InDesign
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• MS Windows
• MS Office

Area of specialization

• Audio/audio-visual
• Interactive/new media

Screening questions

• Are you currently legally able to work in Canada?
• Are you willing to relocate for this position?
• Do you have previous experience in this field of employment?
• Do you have the above-indicated required certifications?
• Work Term: Permanent
• Work Language: English
• Hours: 44 hours per week