advertising and promotions specialist

Additional Information

• Work Term: Permanent
• Work Language: English
• Hours: 30 to 40 hours per week
• Education: College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year
• Experience: 2 years to less than 3 years

Tasks

• Train and supervise staff
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Prepare sports, literary, performance or other contracts
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Supervise office and volunteer staff
• Supervise professional and support staff and students
• Respond to enquiries from members of the business community concerning development opportunities
• Recruit and hire staff
• Provide consulting services to government and other organizations
• Provide advice on procedures and requirements for government approval of development proposals
• Plan development projects
• Perform administrative tasks
• Develop venture capital sources
• Develop policies
• Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment
• Develop and implement business plans
• Deliver presentations at conferences, workshops or symposia
• Consult with clients after sale to provide ongoing support
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Prepare reports, research papers, educational texts or articles
• Conduct analytical marketing studies
• Design market research questionnaires
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Prepare funding applications
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop portfolio of marketing materials