marketing manager

Additional Information

• Education: Bachelor's degree
• Experience: 1 year to less than 2 years

Tasks

• Develop promotional materials
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Train and supervise staff
• Initiate and maintain contact with the media
• Answer written and oral inquiries
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Co-ordinate special publicity events and promotions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases

Supervision

• 3-4 people

Area of specialization

• Advertising
• Business services
• E-commerce
• Market research
• Marketing
• Sales
• Project management

Transportation/travel information

• Travel expenses paid by employer
• Willing to travel

Financial benefits

• Mileage paid
• Work Term: Permanent
• Work Language: English
• Hours: 30 to 35 hours per week